I am in California, packing up my mom’s house in preparation for her move to be closer to me in Maine. It’s been physically and emotionally exhausting, and I’ve had no time to blog, much less think about books or writing. For the past three days, every lamp, every chair, every dish had to be categorized as “take” or “give away.” Since my mom’s moving from a three-bedroom house into a one-bedroom apartment, there’s a lot of stuff, including sentimental items, that must be winnowed down. And with the moving company people standing around waiting for instructions as to what to carry into the truck, and my mom hemming and hawing and sometimes flaring up in anger that I’m “making” her choose when she doesn’t want to, I’ve really wanted to escape into some fictional world. Even a fictional world involving serial killers.

So for the time being, I’m not thinking about the next story. I’m just trying to get through the day.

It makes me anxious to get back to my desk — because at least, on paper, I can control my universe!

I’ve come across yet another novelist who claims to be “the number one internationally bestselling author.”  This isn’t just your standard hype put out by an overzealous publicist; this actually appears on the author’s own website.  It makes me roll my eyes, because unless your last name is Rowling, Grisham, Brown, or Meyer, it’s pretty hard to back up such a claim.   Yet it’s a boast that I’m hearing more and more these days, and I’ve wondered how authors can justify it.  Does “Number One” mean that one of your titles was the top selling book in the world?  Does it mean you’ve sold more books overall than anyone else around the world? 

I think I’ve now figured out what that term “number one internationally bestselling author” has come to mean, in this age of hype and exaggeration.  It means that, somewhere in the world, one of your books hit #1 on a bestseller list.  Even if the only place you were a #1 bestseller was in Inner Mongolia, you can claim primacy in the international book world.  I know it sounds nutty, but that seems to be the new definition.  Although I’ve hit #1 in the UK and in Germany, I’d be embarrassed to claim such a crown because it sounds grandiose and delusional.  It makes me think of Jack standing at the bow of the Titanic, crowing to the world: “I’m king of the world!”

And we all know what happened to him.

These exaggerations seem to be rampant in publishing.  Books are frequently touted as “bestsellers” or “international bestsellers”.  The problem is, there’s no firm definition of what these words mean.  Publishers have slapped the “bestselling” label on so many books that the word itself has lost its significance.  Was the book a bestseller on the New York Times, or in the author’s home town?  Maybe in the local Waldenbooks?  Hitting the list in any of these venues now qualifies a book for the label.

Likewise, wildly exaggerated numbers are bandied about when referring to how many books an author has sold.  Journalists always ask me for that number, and I’ve come up with the answer of fifteen million, but the truth is, I honestly don’t know.  I’ve written 21 books that are now published in 33 countries.  Foreign royalty statements are often indecipherable.  I don’t have a tally of my sales through direct-mail book clubs, which alone probably total in the seven figures.  Nine of my books have hit the NYT bestseller list so far, and hopefully THE KEEPSAKE will be #10.  To my astonishment, the re-releases of my old romance novels are now hitting top-10 lists overseas.  So I think I’m being pretty safe when I throw out that number fifteen million.  But as I say, I’m just guessing. 

The truth, however, often gets lost in an industry where everyone’s trying to look more golden than they really are.  Some authors claim gazillions of sales, but those of us who watch the numbers know those claims are certainly bogus.  Some authors pump up the numbers by instead citing how many of their books are “in print”, which is more a reflection of how foolhardy their publishers were, rather than how many books actually sold.

So the next time you hear an author refer to himself or herself as the “number one bestselling author,” take it with a huge grain of salt.  Unless her name is Rowling.

 

I’m home now, and still smiling over the great time I had in Finland.  On the day I arrived in Helsinki, I had a few hours to play tourist, and the first thing I did was head down to the waterfront, to admire the views.

 

And of course I visited the food stalls, where the scent of frying fish had me reaching straight for my wallet.  I’m not sure what the English name is for these savory little fish.  All I know is, I ate a whole plateful of them!

Still a little dazed by jet lag, I wandered around for hours, encountering some lovely views:

And a pair of lively street musicians.  (The guy on the right looks just like Daniel Craig, doesn’t he?  A shorter version of James Bond!)

The next day, it was time to go to work.  although it hardly seemed like work because I was so pampered and well looked after by Tarja Kopra, who is a press and communications officer for Otava Publishing Company. After interviews with four newspapers, I spoke at a literary evening at the Great Finnish Book Club, where I was interviewed by Ms. Emmi Jakko. 

Below: Emmi, me, and Tarja.

 

That evening, it was off to dinner at the exquisite Savoy Restaurant, hosted by Otava.  At dinner, I met Finnish author (and sister foodie) Outi Pakkanen, who writes a mystery series that includes recipes.  I want so much to read her books, but they’re not yet published in English.  Someday!

The next day, Tarja and I boarded a sleek train to the town of Turku, where I appeared at three different bookstores and found quite a few readers waiting for me.  In this multilingual country, a majority of Finns speak English, so they seemed to understand me, without any translation needed.  But I must confess that signing books wasn’t easy for me, because I had no idea how to spell some of those long Finnish names.

Then it was back by train to Helsinki, where I packed for my flight home the next day.  Ironically, after such smooth travels within Finland, the trouble started as soon as I set foot on American soil, where I found multiple cancelled flights and crowded and chaotic airports.

I miss Finland already. 

 

 

It’s my last night in Helsinki, and I’ll post photos when I get home. In the meantime, wanted to write a bit about what I’ve discovered on my whirlwind, wonderful first trip to Finland.

Although it’s a small country in terms of population (only a little over 5 million people live here) it’s a country of avid readers. As I mentioned earlier, the largest newspaper in the country has a circulation of over 400,000. That tells you how important newspapers are here. The Finnish language is fascinatingly unique – not derived from the Indo-European language family, but instead from a small subgroup that includes Hungarian and Estonian. While a number of Swedish authors seem to be making inroads into the American market, so far, it’s the rare Finnish novelist who has his work translated to English.

Not many American authors come here on book tour, so I felt very special, being invited to the country. During the three days I was here, I was interviewed by six journalists and had four book signings. And the crowds that turned up at those booksignings were indeed impressive — today, in the city of Turko, long lines of 50 or more readers waited patiently for me to sign their copies. The Finns love their crime fiction. Popular U.S. authors include Patricia Cornwell and Mary Higgins Clark. Many other bestselling U.S. crime authors, however, are complete unknowns to them. Romance seems to be a tougher sell here, and the only name that they really seem to recognize is Nora Roberts.

Because it’s a small population, it doesn’t take many copies sold in retail stores to make the national bestseller lists. If you sell eight thousand copies in a month, you will almost certainly make the top lists here. But this is only part of the picture of the bookselling business in Finland. A major number of books are sold through the book clubs, with members receiving books through direct mail. And here’s an astonishing statistic: In this country of 5.3 million, over 300,000 people belong to the Great Finnish Book Club, which sells my books. A title chosen as a main selection in this club will easily sell 20,000 copies.

If you extrapolate this to a proportionate sale in the U.S., this is the equivalent of selling 1.2 million copies in the American market.

Hop on over to Murderati.com to see my guest post: “Should I Fire My Agent?”

I’m in Helsinki at the moment. After a night flight from Boston, my only work for today was an interview with a journalist from the newspaper Helsingin Sanomat, the largest newspaper in Finland, with a reported circulation of 450,000. That’s a huge circulation even for a U.S. newspaper. After that, I was free to explore Helsinki.

I’ve just spent the past three hours wandering around the city in a jetlagged-induced daze, so I’m not thinking too clearly yet. But the town is lovely, the weather’s bright and warm, and I had a nice stroll down to the waterfront where I stopped at an outdoor food stand and snacked on fried whitebait (?), crispy little fish that you eat bones and all. From there, it was over to watch some street musicians, sample a local beer, window-shop (yikes, things are expensive here for Yanks!), and then head sleepily back to the hotel, getting a bit lost along the way.

Tomorrow, the real work of book promotion begins.